Your business is a direct reflection of you.
And right now? You're holding it back.
You know what's holding you back.
It's not your product. Not your market. Not your team.
It's you.
Your business can only grow as much as you can. And right now, you're maxed out.
You're running on outdated patterns. Pushing through on willpower alone. And then you crash. Reset. Set new goals. Try again. Crash again.
Because you keep trying to scale a business on a broken foundation.
Building a successful business takes more than finding customers and convincing them to pay you. It takes focus, discipline, resilience, and endurance.
And if you don't have those dialed in? Your business will never outlive your breaking point.
Your business is your mirror.
This isn't motivational. This is mechanical.
You can't build something bigger than your capacity to hold it. And right now, your internal operating system is leaking energy, focus, and opportunity.
You need a rebuild. Not a pep talk.
Founder Rebuild 2026 is a 3-day intensive where we strip down your self-sabotage patterns, rewrite your internal operating system, and rebuild you to actually hold the business you're trying to build.
This isn't about goals. Goals are easy. Hitting them requires becoming someone different.
Over three days, we're going to:
You don't leave hyped. You leave rebuilt.
What you leave with: Total clarity on your patterns, your gaps, and the fear architecture that's been controlling you.
What you leave with: Your performance rulebook and a crystal-clear understanding of why you get in your own way and how to stop.
What you leave with: Your complete 2026 operating system. The structure that holds everything else up.
January 2-4, 2026
Real-time work. Real feedback. No fluff.
Behavioral maps. Personal rulebook. 2026 strategy. Everything.
How to use AI to reinforce your growth without replacing your thinking.
10-15 founders doing the same work. You'll know them by name.
Go back and refine whenever you need to.
Built-in support after we're done.
You're in if:
Don't join if:
If that's you, this won't work. Save your money.
Most programs hand you tactics and hope you figure it out.
This rebuilds your foundation so the tactics actually stick.
You're not getting a habit tracker or a vision board. You're getting:
And you're doing it with founders who get it. Who are serious. Who refuse to stay stuck.
This isn't a course. It's a complete rebuild.
"Rey's coaching made a significant impact on my entrepreneurial journey, providing clarity and discipline when it mattered most. She combines insightful strategies with practical tools and unwavering support."
"Rey took the time to deeply understand my goals and challenges, then created a personalized plan. Thanks to Rey's guidance, I've seen measurable progress in both my business and personal performance."
"Working with Rey was transformative. Her personalized 4-week training program completely changed how I operate, boosting my confidence, focus, and productivity. She helped me align business growth with personal well-being."
"Rey's Founder Athlete Method is something every founder should be using. Burnout is real, and you can't play the long game without the discipline to take care of your fitness and health. I highly recommend her."
Founder & CEO at Founder Athlete Inc.
Rey Lambie brings a unique background as a former competitive hockey player with 10+ years of high performance training, and 3+ years as a business strategy consultant at a Big 4 consulting firm.
At Founder Athlete, she coaches startup founders to operate like elite athletes through the Foundlete Method™, a research-backed performance system that trains founders across mental, physical, and business fitness.
Rey has trained 30+ founders to sustain high performance under pressure, improve their focus and energy, and build systems that prevent burnout.
Her mission: Train founders for the startup journey like athletes so they can build companies that win the long game.
January 2, 3, and 4, 2026. Live on Google Meet.
Everything's recorded. But show up live if you can. The real-time coaching is where the breakthroughs happen.
No. This is behavioral and identity work first. Most goal-setting fails because your internal system can't support it. We fix that first.
AI reinforces the work between sessions. It's a performance companion, not a replacement for you doing the thinking. I'm still your coach. AI just helps you stay sharp between calls.
Show up to Day 1. Do the work. If you genuinely feel like this isn't for you, I'll refund you. No hassle. But you have to actually show up.
You can start 2026 the same way you started 2025. Same patterns. Same limits. Same version of yourself wondering why nothing's changing.
Or you can rebuild.
Rebuild Your FoundationQuestions? Email support@founderathlete.co
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