3-Day Virtual Summit

FOUNDER REBUILD
2026

Your business is a direct reflection of you.
And right now? You're holding it back.

Start Your Rebuild

The Real Problem

You know what's holding you back.

It's not your product. Not your market. Not your team.

It's you.

Your business can only grow as much as you can. And right now, you're maxed out.

You're running on outdated patterns. Pushing through on willpower alone. And then you crash. Reset. Set new goals. Try again. Crash again.

Because you keep trying to scale a business on a broken foundation.

Building a successful business takes more than finding customers and convincing them to pay you. It takes focus, discipline, resilience, and endurance.

And if you don't have those dialed in? Your business will never outlive your breaking point.

Here's the Truth

Your business is your mirror.

  • Can't handle rejection? You won't make the calls.
  • Can't manage stress? You'll make bad decisions under pressure.
  • Can't stick to anything? Your strategy will constantly shift.
  • Can't be honest with yourself? You'll keep making the same mistakes.

This isn't motivational. This is mechanical.

You can't build something bigger than your capacity to hold it. And right now, your internal operating system is leaking energy, focus, and opportunity.

You need a rebuild. Not a pep talk.

What This Is

Founder Rebuild 2026 is a 3-day intensive where we strip down your self-sabotage patterns, rewrite your internal operating system, and rebuild you to actually hold the business you're trying to build.

This isn't about goals. Goals are easy. Hitting them requires becoming someone different.

Over three days, we're going to:

  • Map exactly how you self-sabotage and why your brain keeps running the same loops
  • Make growth feel safe instead of threatening, so you stop unconsciously hitting the brakes
  • Build your performance rulebook so discipline becomes automatic, not exhausting
  • Design your 2026 operating system with the same rigor you'd use to build your company
  • Use AI as your performance companion to reinforce the work between sessions

You don't leave hyped. You leave rebuilt.

Program Structure

Day 1: Face What's Actually Holding You Back

Stop lying to yourself. Start seeing clearly.

What we're doing:
  • Performance Self-Audit (where you actually are vs. where you tell yourself you are)
  • Identity Inventory (who you are vs. who you need to become)
  • Fear Mapping (what you're actually afraid of and how it's running your decisions)

What you leave with: Total clarity on your patterns, your gaps, and the fear architecture that's been controlling you.

Day 2: Understand Why You Keep Sabotaging

Your brain isn't broken. It's protecting you. Time to reprogram it.

What we're doing:
  • Behavioral Loop Mapping (the exact cycles keeping you stuck)
  • Safe Growth Framework (how to make success feel safe instead of dangerous)
  • Personal Rules Engine (your own discipline playbook so you stop relying on motivation)

What you leave with: Your performance rulebook and a crystal-clear understanding of why you get in your own way and how to stop.

Day 3: Build Your Year Like You'd Build Your Business

Strategy without foundation crumbles. Let's build both.

What we're doing:
  • Identity-Based Goal Setting (goals aligned with who you're becoming, not who you've been)
  • Habits → Execution → Routines (the systems that make discipline automatic)
  • AI as Your Performance Companion (how to use AI to scale your thinking without outsourcing it)

What you leave with: Your complete 2026 operating system. The structure that holds everything else up.

What You Get

3 Live Virtual Coaching Sessions

January 2-4, 2026
Real-time work. Real feedback. No fluff.

Your Complete Operating System

Behavioral maps. Personal rulebook. 2026 strategy. Everything.

AI Performance Framework

How to use AI to reinforce your growth without replacing your thinking.

Private Founder Community

10-15 founders doing the same work. You'll know them by name.

All Recordings

Go back and refine whenever you need to.

Accountability Partner Matching

Built-in support after we're done.

Lock In Your Spot

Who This IS For

You're in if:

Who This IS NOT For

Don't join if:

If that's you, this won't work. Save your money.

The Investment

$397
Join the Rebuild

Limited spots available

What You're Getting:

  • 3 Live Virtual Coaching Sessions (January 2-4, 2026)
  • Your Complete 2026 Operating System
  • Behavioral Maps & Personal Rulebook
  • AI Performance Framework
  • Private Founder Community Access
  • All Session Recordings
  • Accountability Partner Matching
  • Complete Workbook & Templates

Why This Actually Works

Most programs hand you tactics and hope you figure it out.

This rebuilds your foundation so the tactics actually stick.

You're not getting a habit tracker or a vision board. You're getting:

  • Live coaching that calls you on your patterns in real time
  • A rebuilt internal identity that can actually support what you're building
  • A discipline framework that stops self-sabotage at the root
  • Systems that grow with you instead of breaking under pressure
  • A method you can use forever: quarterly resets, annual rebuilds, whenever you need it

And you're doing it with founders who get it. Who are serious. Who refuse to stay stuck.

This isn't a course. It's a complete rebuild.

What Founders Are Saying

"Rey's coaching made a significant impact on my entrepreneurial journey, providing clarity and discipline when it mattered most. She combines insightful strategies with practical tools and unwavering support."

B

Busayo

Founder, Dynamite Skin Collection

"Rey took the time to deeply understand my goals and challenges, then created a personalized plan. Thanks to Rey's guidance, I've seen measurable progress in both my business and personal performance."

F

Fatima

Founder, AgentFlow

"Working with Rey was transformative. Her personalized 4-week training program completely changed how I operate, boosting my confidence, focus, and productivity. She helped me align business growth with personal well-being."

N

Njideka

Founder, MyHelper

"Rey's Founder Athlete Method is something every founder should be using. Burnout is real, and you can't play the long game without the discipline to take care of your fitness and health. I highly recommend her."

S

Sarra

Founder, Diaminate

Rey - Founder Athlete Inc.

Meet Your Coach: Rey

Founder & CEO at Founder Athlete Inc.

Rey Lambie brings a unique background as a former competitive hockey player with 10+ years of high performance training, and 3+ years as a business strategy consultant at a Big 4 consulting firm.

At Founder Athlete, she coaches startup founders to operate like elite athletes through the Foundlete Method™, a research-backed performance system that trains founders across mental, physical, and business fitness.

Rey has trained 30+ founders to sustain high performance under pressure, improve their focus and energy, and build systems that prevent burnout.

Her mission: Train founders for the startup journey like athletes so they can build companies that win the long game.

FAQ

When are the sessions?

January 2, 3, and 4, 2026. Live on Google Meet.

What if I can't make it live?

Everything's recorded. But show up live if you can. The real-time coaching is where the breakthroughs happen.

Is this just another goal-setting workshop?

No. This is behavioral and identity work first. Most goal-setting fails because your internal system can't support it. We fix that first.

How do you use AI in this?

AI reinforces the work between sessions. It's a performance companion, not a replacement for you doing the thinking. I'm still your coach. AI just helps you stay sharp between calls.

What's the refund policy?

Show up to Day 1. Do the work. If you genuinely feel like this isn't for you, I'll refund you. No hassle. But you have to actually show up.

Your Choice

You can start 2026 the same way you started 2025. Same patterns. Same limits. Same version of yourself wondering why nothing's changing.

Or you can rebuild.

Rebuild Your Foundation

Questions? Email support@founderathlete.co

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